OUR SUCCESS STORIES
Another successful result of the joint work between pml, Pernod Ricard, and Beyond agency.
​
The pandemic set an unprecedented restriction: distance. However, Jameson and Happn came up with a way of shortening it. On a very particular St. Patrick’s Day, they invited all users to #SayWhiskey using the hashtag to participate in a contest in which the winner received two free drinks.
The ending result surpassed all expectations.
​
Communication involved three steps:
-
Interstitial – First contact
-
Sponsored profile – Humanizing the brand
-
Message – Invite all users.
83,334
reached users
7,448
likes​
25 - 35
y/o, men and women
(target)
5%
benchmark
8.94%
CTR
March 2021 ​
​
Another successful result of the joint work of pml and Pernod Ricard and agency Beyond.
The pandemic imposed a different restriction on all: distance. Happn and Jameson came up with a solution to shorten it. On such a particular Saint Patrick, users were invited to #SayWhiskey using this hashtag to participate in a raffle whose prize was two free drinks. The results exceeded all expectations.
​
The communication had 3 stages:
Interstitial - First contact.
Sponsored profile - Humanize the brand.
Message - Invite Users
March 2021 ​
​
Another successful result of the joint work of pml and Pernod Ricard and agency Beyond.
The pandemic imposed a different restriction on all: distance. Happn and Jameson came up with a solution to shorten it. On such a particular Saint Patrick, users were invited to #SayWhiskey using this hashtag to participate in a raffle whose prize was two free drinks. The results exceeded all expectations.
​
The communication had 3 stages:
Interstitial - First contact.
Sponsored profile - Humanize the brand.
Message - Invite Users
Users
reached
83,334
likes:
7,448
target:
Men and women aged 25-35
Benchmark:
5%
CTR:
​
8.94%
Users
reached
83,334
likes:
7,448
target:
Men and women aged 25-35
Benchmark:
5%
CTR:
​
8.94%
Kidoz paired up with Warner Brothers to create an advertising campaign in time for the release of the new Tom & Jerry film. An effective digital experience was created by going for a Rewarded Video format.
​
Users were invited to watch the film’s trailer, which resulted in an extremely successful campaign.
369,763
views
414,764
impressions
84,14%
FVTR
CTR
5,8%
To generate interaction with users, Kinder designed an in-app campaign. Through an innovative strategy, the campaign focused on the vertical audiences Moms, Family, and Entertainment; exclusive from pml’s Ad Marketplace.
​
Exploring the concept of chocolate, users were asked to erase chocolate from the screen with their fingers. We used a Rich Media Eraser that allowed users to discover what lay underneath, unveiling the traditional Kinder bar and a product video.
We immensely surpassed the interaction goal.
1%
Benchmark
3%
CTR
83,33%
Interaction Rate
March 2018
In order to generate interaction with users, Kinder launched a campaign designed to run In-App.
Through an innovative strategy, it focused on audience verticals.
MOMS – FAMILY – ENTERTAINMENT exclusive to the pml Ad Marketplace.
Creativity was thought from the unique specifications of the medium.
It was decided to play with the concept of chocolate, and users were invited to erase it with their finger and discover what is behind it, using a Rich Media Eraser. Thus, the traditional Kinder bar appeared below and a video of the product with its characteristics.
The goal of interactions was widely exceeded.
March 2018
In order to generate interaction with users, Kinder launched a campaign designed to run In-App.
Through an innovative strategy, it focused on audience verticals.
MOMS – FAMILY – ENTERTAINMENT exclusive to the pml Ad Marketplace.
Creativity was thought from the unique specifications of the medium.
It was decided to play with the concept of chocolate, and users were invited to erase it with their finger and discover what is behind it, using a Rich Media Eraser. Thus, the traditional Kinder bar appeared below and a video of the product with its characteristics.
The goal of interactions was widely exceeded.
Volkswagen chose Happn’s audience for its Up! Pepper Crush campaign to leave a mark on a young, digital, and hyperconnected segment.
72.000
Clicks
14,4%
CTR
Happn provided the market segmentation that Volkswagen needed for the launching, allowing hyper-targeted video ads for men and women.
We understand how frustrating a first date can be. This is something that Happn users regularly feel. With a series of videos, users were invited to register and participate in the experience. If they went on a bad date, a Volkswagen Up! could rescue them, along with other users that had also participated in the campaign.
Impressions
500.000
Views
150.000
Interaction Rate
83,334
Interaction Rate
83,334
Interaction Rate
83,334
Interaction Rate
83,334
Users
achieved
83,334
Users
reached
83,334
742 del Libertador Ave., 3B,
Vicente López, Buenos Aires.
Phone: +54 9 11 4747 5960 | +54 9 11 3113 8309
201 Marchant Pereira St., Office 701,
Providencia, Santiago.
444 25 de Mayo Ave. Apt. 101,
Montevideo, Uruguay.
444 25 de Mayo Ave. Apt. 101,
Montevideo, Uruguay.
444 25 de Mayo Ave. Apt. 101,
Montevideo, Uruguay.
444 25 de Mayo Ave. Apt. 101,
Montevideo, Uruguay.
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