PML in Brazil

At PML, we announce that the media business unit of Ole Interactive Group in Brazil will now operate under the brand PML: an Ole Interactive Group Company, aligning with the naming and positioning already in place across Argentina, Chile, Uruguay, Mexico, and the United States. This decision supports our growth in Latin America and strengthens our position as a key partner connecting brands, agencies, and high-value audiences across the region.

This name change reflects a new stage, aligned with a clearer, more modern vision focused on the future of digital advertising: simplifying the complexity of the ecosystem and turning advertising investment into real, measurable results.

“For Ole Interactive Group, continuously elevating our value proposition in the digital advertising market is a strategic priority, and PML is a fundamental business to achieve this goal. From the moment we joined the project, we saw an incredible opportunity to expand PML’s reach into more territories, with Brazil being a key market.

This brand evolution in such an important market establishes PML as a major player in the Brazilian advertising industry and positions us to continue growing while offering an increasingly differentiated value proposition to our advertisers and agencies,” says Francisco Cusco, President of Ole Interactive Group.

Since 2013, at PML we have been developing 360° solutions for advertisers, agencies, and brands, combining high-quality audiences, premium digital media, and proprietary technology focused on reach, consideration, and performance, with an emphasis on today’s most relevant metric: user attention.

“We are not changing our essence; we are strengthening it. The market already knew us for our execution capabilities—now we want to be recognized for what we represent: a brand that simplifies the complex, puts attention at the center, and connects brands with real people,” states Guido Michanie, President of PML.

In strategic markets such as Brazil, we operate under the leadership of Carlos Eduardo Valverde, Sales Director, reinforcing our local presence with a proposal built on exclusive environments, direct partnerships, high-quality data, and differentiated technology.

Our key partnerships include brands and platforms such as Tastemade, PlayStation, PlayGround, Happn, Grindr, Moovit, Kidoz, TN, Crónica, Forbes, and ESPN, enabling advertisers to engage audiences in authentic, safe environments aligned with real interests.

Additionally, we work with curated First & Third Party audiences, reaching over 70% of the region and present across more than 60,000 sites, apps, Connected TV, and Digital Out Of Home, while also incorporating proprietary technologies such as Weather Station and our Attention Units measurement system, which assesses the true quality of ad exposure.